Who We Are
IDENTITY Dance Company based in Auckland New Zealand, have been a major force in the NZ Hip Hop since 2008 since an unknown group of school boys as Identity Dance crew came from nowhere to win the Varsity section of the Australasian Battlegroundz competition.
Since then Identity have worked hard to develop and perfect their own unique stamp on the Hip Hop genre –fusing together different elements of Nu and old school styles and their signature use of isolation.
In 2013 they won the NZ championship and went on to win the silver medal in the adult section of the Hip Hop International finals against 78 crews from 48 countries missing gold by a mere .02 of a point .
In 2014 they again won the NZ title and again returned to the world finals –this time taking the IDCO megacrew of 30 dancers and again returned with a silver medal in their first appearance in this division.
This year the company had three teams qualify to represent New Zealand at the World finals. Their new adult crew THE BRADAS won the Gold medal in the adult division and both their varsity and junior crews finished in the top third of their divisions – all as first time attendees
Another of their crews Shique won the junior division of the WOD final in NZ and went to represent NZ at the finals of this competition in LA
Earlier in 2015 the company traveled represented NZ at the prestigious Bodyrock event.
IDENTITY Dance Company are active in the NZ dance scene not only in Hip Hop competition but also in paving the way for hip hop artists to be seen as theatre performers and a number of the members make up the core cast of the very successful Out Of The Box theatre production which is a feature each year of TEMPO – Auckland Festival of Dance.
A number of the company members are also multi-skilled in other genres and music and are in demand as corporate and community entertainers.
The company has an ongoing commitment also to use their influence and success to inspire young people to also reach for their goals and work tirelessly in the community with youth through the Iamunstoppable campaign and in their community classes.
IDENTITY are an inspiration to a host of young people that they mentor and train and their aspiration is to leave a legacy that will endure long past their final bow.