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    Identity Company Takes On The World



    THE BRADAS of IDentity Company took out the GOLD medal in the adult section of the Hip Hop International World finals in San Diego against 80 other teams from all over the world last night.

    This amazingly talented group of young dancers looked like winners right from the start. Their slick choreography and undoubted skill were evident in their highly polished routine and made them favorites with the crowd and the judges.

    This is only the second time since NZ has qualified for the HHI world finals that NZ has taken home a GOLD medal in this division. REQUEST Dance Crew being the only other NZ crew to achieve this. New Zealand’s only other medal this year was Silver for the Royal Family in a very close final in the Megacrew division.

    This has been the third year that IDentity Company has fundraised to send teams in the world competition and NZ can be justifiably proud of their achievements in such a short time.

    IDentity, the two time NZ champions and 2013 and 2014 world silver medalists took a break this year from this competition in order to support and encourage other company members.

    The Bradas were all members of the IDentity Company (IDCO) 2014 worlds silver medal Mega crew – their name for their crew coming from a term of endearment that all the ID company boys use for each other.

    The Bradas choreographed and developed their own set for the competition and stuck to a rigorous training programme for  the last three months in preparation for this event.

    IDCO director Josh Cesan said – “These guys have just taken their set to a whole new level, they are all sick dancers and have had the most amazing focus and discipline to achieve their dream and we are so proud of them”.

    As well this year IDCO had teams in the varsity division (Masque) and in the junior section (Swagganauts). This was a first time at any international competition for these teams that were only formed earlier this year. Both these teams made semi finals and ended up finishing in the top third of teams in their division against very experienced competition.

    This has been a huge year for this company, having already traveled to San Diego earlier this year after an invitation to appear at the prestigious Bodyrock event.

    As well IDCO team Shique won the NZ junior section of The World Of Dance competition and now Company director Josh Cesan will travel with other IDCO members to assist them in  in the World final of this competition in Los Angeles next Saturday.

    IDCO have worked hard to bring their own unique style to the world and continue to have a commitment to develop young dancers and  give them an opportunity to shine on the world stage.

    – Ends –

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